We took a similar approach to the lettering font as we did to the new logo. The font used by Raleigh in the 1970s is groovy and reflective of the era. But we couldn't find the actual font or get the lettering reproduced in the way we wanted. So we looked for a 1970s inspired font that would make the bicycles contemporary and fun and be in keeping with the logo. If you're a purist you probably won't like these changes, but we're delighted with the results.